These are important specifics Google would need to properly index the image if it's on, say, a blog post about Boston sports. The filename explains the topic that the image represents to the search engines. This is where you'll need to use the topic of the article or webpage to which you're publishing the image. People who use screen readers are usually either completely blind o… Alt text is, first and foremost, designed to provide text explanations of images for users who are unable to see them. This isn't just a stack of "pancakes" (as the first alt text example demonstrated); it's a stack of blueberry pancakes with a dusting of powdered sugar! ALT tags are used to describe the image or what the image is representing. 1. Despite your best SEO efforts, you could still be missing out on another source of organic traffic: your website's images. Alt text can miss the mark in three different ways. If a form on your website uses an image as it’s “submit” button, give it an alt attribute. Describe the image as specifically as possible. If the image isn’t beside text that conveys the same function, then it will need alt text. Adding alternative text to photos is first and foremost a principle of web accessibility. The ALT text should simply repeat, word-for-word, the text contained within that image. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'f55ac8df-26f8-41f5-b63a-fa80e97d2fec', {}); More and more, the topics that many businesses and publishers create content on require images to accompany their words. Neither of these examples are recommended. You should also avoid using images of text because images of text are not accessible by screen readers. Alt text will be displayed in place of an image if an image file cannot be loaded. This text helps… One of the first steps to web and document accessibility, providing accurate and appropriate descriptions for an image, can be critical to the overall goal of ensuring that content is accessible. We're committed to your privacy. Alt text for images in galleries on Squarespace is generally added in the “Image Title” box. Alt Text (also known as alternative text or alt attribute) is Provide alternative text, or alt text, when a screen reader needs to understand the message provided by the images on a page. ALT tags are also used for those who surf the web with images turned off or users that have text only browsers. One of the first steps to web and document accessibility, providing accurate and appropriate descriptions for an image, can be critical to the overall goal of ensuring that content is accessible. Free and premium plans, Customer service software. How to Write Alt Text for Your Images. For example, automatic alt text once interpreted a picture of my brother standing outside as being a picture of a car. Here's what that alt tag might look like in an article's source code: The most important rule of alt text? Premium plans, Connect your favorite apps to HubSpot. Use your keywords Alt text provides you another opportunity to include your target keyword on a page, and thus another opportunity to signal to search engines that your page is highly relevant to a particular search query. Pretty Good ALT Text: alt=“Man with Canon camera”. ALT text should always describe the content of the image and should repeat the text word-for-word. As with many website specifics, ALT tags also play a role in SEO. Alt text for images in galleries on Squarespace is generally added in the “Image Title” box. If you're creating content on a topic that requires the support of visuals, consider how your audience might prefer to find answers to their questions on that topic. But what if your image doesn't have official context (like a place name) by which to describe it? Spot opportunity in target markets with local metrics and top SERP competitors. Captions work best for: Images that require a heading to understand what the context of the image: For example, portraits of people or pictures of geographic locations may benefit from a caption to ensure everyone is aware what the image is about. How do you get in on this traffic source? HubSpot users: Here's what this image optimization window looks like in the CMS inside your HubSpot portal: Your alt text is then automatically written into the webpage's HTML source code, where you can edit the image's alt text further if your CMS doesn't have an easily editable alt text window. If you can close your eyes, have someone read the alt text to you, and imagine a reasonably accurate version of the image, you're on the right track. In that case, you may want to highlight a certain genre, like nature or landscape photography. Get live page metrics right in your Chrome browser. Guidelines for the alt text: The text should describe the image if the image contains information. Keep in mind, however, that this alt text rule can lose its value if your alt text doesn't also consider the image's context. The screenshot above is the first SERP Google produces for the search term, "email newsletter design." As a UX designer, I think it’s helpful to review exactly who will be using a specific feature and why. Content editors can generally provide alt text at the same time they upload images into websites. Both should be written with the user in mind but alt text is the main source of information about what’s in the image. Both images above have clear context that can help us write good alt text -- one is from a HubSpot office, and the other is Fenway Park. The most common form text alternative is alt text. text. Focus on writing descriptive alt text that provides context to the image and if possible, includes your target keyword, and leave it at that. It should be added to every image that conveys meaning in instructional and communications materials including Moodle sites, word processing documents, and slide presentations. It never hurts to double check alt text and make sure that both the computer and humans are in agreement as to what is in the picture. The same applies for any other text embedded within an image. This includes screen readers and browsers that block images, but it also includes users who are sight-impaired or otherwise unable to visually identify an image. The most popular screen readers cut off alt text at around 125 characters, so it's advisable to keep it to that character count or less. Your alt text would be something like this: “Beautiful landscape photography of a lake with mountain view.”. Watch to see how your organic traffic changes among the pages that you give new alt tags. Along with implementing image title and file naming best practices, including alt text may also contribute to image SEO. Usually, they skip over these images, or worse, read out long and unhelpful image filenames. Get the idea so far? The 10 most valuable pieces of content we can find for SEOs. Including alt text with your images ensures all users, regardless of visual ability, can appreciate the content on your site. Alternative text, or “alt text” describes the content of images, graphs and charts. Let's look at a few examples of alt text for this image of a delicious-looking stack of blueberry pancakes: Okay:pancakes. Try it >>. It's already assumed your alt text is referring to an image, so there's no need to specify it. Consider the examples below. When you view the source code of your page, you can identify where the image is by looking for a line of code similar to this one: Do you see where it says “alt="alt-text-example-1.jpg"”? The first line of code actually doesn't contain any alt text at all (notice the quotes are empty), while the second example demonstrates keyword stuffing in alt text. Millions of peopleare visually-impaired, and many use screen readers to consume online content. ALT tags are also used for those who surf the web with images turned off or users that have text only browsers. Also called “alt tags” and “alt descriptions,” alt text is the written copy that appears in place of an image on a webpage if the image fails to load on a user’s screen. if an image truly doesn't convey any meaning/value and is just there for design purposes, it should live within the CSS, not HTML. alt and title attributes of an image are commonly referred to as alt tag Learn why ALT text is so important for Image SEO. Pretty Good ALT Text: alt=“fresh chocolate chip cookie”. How Can Alt Text Be Used and Added To Your Images? Those keywords might be important to the publisher, but not to Google. STEP 4: ALT-TEXT. https://ux.shopify.com/considerations-when-writing-alt-text-a9c1985a8204 Stack of blueberry pancakes with powdered sugar. HTML tag. Alt text, or alternative text, is primarily used by people who use screen readersto access websites, apps, and other software. With on-page keyword usage still pulling weight as a search engine ranking factor, it's in your best interest to create alt text that both describes the image and, if possible, includes a keyword or keyword phrase you're targeting. With the bad alt text (above) in mind, better alt text for this image might be: The line of alt text above technically follows the first rule of alt text -- be descriptive -- but it's not being descriptive in the right way. The ultimate link analysis tool, complete with competitor insights. For example, if your article's head keyword is "how to generate leads," you might use "lead generation" in your alt text, since "how to" might be difficult to include in image alt text naturally. https://www.wptasty.com/blog/how-to-craft-alt-text-for-images The actual image looks like this: It should be added to every image that conveys meaning in instructional and communications materials including Moodle sites, word processing documents, and slide presentations. Using alt text on your images can make for a better user experience, but it may also help earn you both explicit and implicit SEO benefits. The line of alt text above is almost as descriptive and specific as the good alt text from the previous example, so why doesn't it suffice for a webpage about education software? If you're writing about photography, for instance, photographic examples of your insight are crucial to your visitors' reading experience. One of the main purposes of ALT tags is for the benefit of visually impaired users who use screen readers when browsing. Image alt attributes (often referred to incorrectly as ‘alt tags’) should specify relevant and descriptive alternative text about the purpose of an image and appear in the source of the HTML like the below example. In that sense, alt text offers you another opportunity to include your target keyword. What is alt text? HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. Ultimately, image alt text needs to be specific but also representative of the topic of the webpage it's supporting. For example, alt text tells someone that there’s a puddle on the floor, and image description tells someone that the puddle on the floor is in the middle of the floor and it’s orange juice. Listen to the first example image below without alt text in JAWS or view the Transcript. The first step when determining appropriate alternative text for an image is to decide if the image presents content and if the image has a function. For example, important context may be the setting, the emotions on people's faces, the colors, or the relative sizes. The image name is just as important as Alt text and you should be using proper image filename as well. The following examples show multiple kinds of images, and how alt text … ALT tags help search engines associate images with a webpage's content so they can properly index it within their search results. 2. Local data management solution to help customers find your business online. Whether or not you perform SEO for your business, optimizing your website's image alt text is your ticket to creating a better user experience for your visitors, no matter how they first found you. As with alt text, an image requires a caption if it conveys important information. Screen readers read alt text aloud, and browsers pages alt text when images fails to load. Consider what is important about an image. An all-in-one SEO toolset to boost your search engine rankings. The text alternative for the image should convey the action that will be initiated (the purpose of the image) rather than a description of the image. Find out the top 6 rules for creating awesome ALT Text and improve your SEO today! The best format for alt text is sufficiently descriptive but doesn't contain any spammy attempts at keyword stuffing. The basic template of ALT Text is Alt text provide better image context/descriptions to search engine crawlers, helping them to index an image properly. Alt text gives the user the most important information while image descriptions provide further detail. Don't cram your keyword into every single image's alt text. Consider performing a basic audit of your existing content to see where you can incorporate alt text into previously untagged pictures. Every 2 weeks. How Can Alt Text Be Used and Added To Your Images? While your first priority should be describing and providing context to the image, if it makes sense to do so, include your keyword in the alt text of at least one image on the page. In most cases, an image will only have a function if it is contained within a link (or is an image map hotspot or a button). Lay out all the possibilities, and decide what’s most … So what is alt text for images? For more information, check out our privacy policy. Do not repeat the surrounding textual content as alt text or use phrases referring to images, such as, "a graphic of" or "an image of." Google won't dock you points for poorly written alt text, but you'll be in trouble if you use your alt text as an opportunity to stuff as many relevant keywords as you can think of into it. The highlighted text shows the alt text (alt attribute) of the image at left. Read on to learn more about how to create alt text and image descriptions. Because search engines can't read text within your images, you should avoid using images in place of words. Using alt text to stuff keywords into fragmented sentences adds too much fluff to the image and not enough context. Weak ALT Text: alt=“fresh cookie”. Functional images are images that are linked or initiate an action, such as submission of a form or a search query. Image ALT text or (alternative text) helps your products show up in Google search results. If they don't understand, or get it wrong, it's possible you could either rank for unintended keywords or miss out on ranking altogether. Continuing our article series on accessibility requirements, Alternative Text or Alt-Text is an area that is often misunderstood. Image buttons should have an alt attribute that describes the function of the button like, "search", "apply now", “sign up,” etc. It should convey the purpose of the image, not describe the image. This can’t be read by a screen reader because it is a picture. I… See all integrations. It should be brief: less than 250 characters. Missing or empty alt values create significant problems for screen reader users because functional images are essential to … If an image fails to load, alt text will display in its place. alt text is a brief label contained in the HTML code for the image. Google talks about the importance of alt text for users with screen readers in their SEO starter guide. Using null alt text. Yes, the image above shows a baseball field and a player hitting a baseball. Notice how, in addition to the "Images" tab at the top, Google pulls in a substantial pack of clickable images to the beginning of the main results page -- before any organic text results are even visible. 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